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What is Digital Marketing

Digital Marketing is the promotion of products or brands through digital media. It is one of the main ways that companies have to communicate with the public in a direct, personalized and timely way.

Philip Kotler — considered the father of Marketing — conceptualizes marketing as “the social process through which people and groups of people satisfy wants and needs by creating, offering and freely exchanging products and services of value with others”.

However, the ways to make this happen change almost daily. Therefore, it is currently impossible to talk about marketing and ignore that most of the world's population is connected to the internet and shops online.

That's why Digital Marketing is the main way of doing and conceptualizing marketing these days. The term is used to summarize all your marketing efforts in the online environment.

Using digital channels — such as blogs, websites, search engines, social media, email and others — companies try to solve the pains and desires of customers and potential customers.

Did you understand the “balcony” of the concept presented by Professor Kotler? It is a social process! It is something that depends on the agreement between two people within a context.

Digital Marketing can be carried out by people, companies, universities, NGOs, associations, churches... Thus, there are also cultural, psychological, geographic, legal factors that influence people when buying or selling a product or service.

And each one must do what he can, with the means he has, to find the right opportunities in that environment!

In the video below I explain the most basic concepts of Digital Marketing:

Look at the marketing concept and add an internet layer. This is the “spirit” of Digital Marketing! Digital media involve computers and the dominant form of digital communication is the internet.

The great flow of communication that the web provides today favors agile strategies, such as Search Engine Optimization, Inbound Marketing and Content Marketing, as we will see in the next topics.

When we talk about expanding our network, strengthening our brand and making better sales, these are all objectives in which Digital Marketing is an important tool to achieve them.

To get there, digital means are the best way to observe and test the effectiveness of our actions.

Therefore, Digital Marketing is one of the best means available to calculate the return on each investment, define clearer and simpler metrics to measure.

No wonder this concept is called new marketing.